Identity for Cubyts Research Lab —
A design-ops platform

Client — Cubyts Research Lab

Cubyts is a design - ops platform
that helps organizations streamline their workflow using UX metrics and providing real-time visibility into key areas of their development process.

Identity and Visual Language

2021

The design system

The task here, was to create an identity that could represent various different mechanisms of running an organisation, tied seamlessly into one single platform.

Through our various strategy sessions, we defined a few keywords that we wanted to hinge the identity of cubyts on —

Applications

UI Appliations

Iterating & defining Cubyts

We were bought onto creating an identity for Cubyts at a very nascent stage of their establishment. This helped us test out what works for their customer base and what they responded to.

Conceptually, our previous iterations explored the same idea of systems working together in tandem, but ultimately felt too abstract —